Log food your way
Use search, recent or saved foods, a meal photo, description, barcode, nutrition label, or manual entry.
Your daily nutrition journal
Log meals your way, review every estimate, and keep your journal on your phone. No account needed.
Available on iPhone · Android coming later.

Real iOS app · sample data
A closer look
Real screens from the iPhone app.
Made for real life
Simple tools to record what matters, without making every day a perfect day.
Use search, recent or saved foods, a meal photo, description, barcode, nutrition label, or manual entry.
See calories, macros, water, fasting, and one practical Next Step.
Use PURPOSE without an account. Export, back up, restore or delete your journal in the app.
Your journal lives on your device. You choose when to use online AI, what to share, and when to back up or delete your records.
How your data is handledOne subscription
AI Scan and Ask PURPOSE included. No free trial.
PURPOSE Full Access
₱299
every 3 months in the Philippines
$4.99 in the US. Prices vary by region; the App Store shows yours before you subscribe.
A few things to know
The essentials, before you get started.
No. PURPOSE is account-free, and your journal stays on your device.
No. PURPOSE does not keep a cloud copy of your journal. Optional AI features send only the information needed for the feature you choose, with your permission.
No. PURPOSE provides general nutrition information, not medical advice, diagnosis or treatment. Review estimates before relying on them.